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Main Street Matters: Unwrap magic of local: Small Business Saturday
by Jessi Simon, MSWB Executive Director · Op-Ed · November 22, 2023


This November 25th, let’s turn the key to our town’s unique charm and unlock the magic of Small Business Saturday in historic downtown West Branch.
As we stroll down Main Street and beneath the glow of warm twinkle lights, we’re reminded that our local shops are more than just storefronts — they’re the heartbeat of our community.

In the heart of downtown, our small businesses offer a treasure trove of gifts for everyone on your list. From the eclectic boutiques with handcrafted items, vintage wonders and beautifully sourced gifts and decor to the quaint cafe and family-owned restaurants brimming with goodwill and delicious food, each business is a testament to the character of West Branch.

By choosing to shop local, we not only find one-of-a-kind gifts but also invest in the vibrancy of our historic downtown.

As we embark on this season of giving, don’t forget that Downtown Dollars, available from Main Street West Branch, make an excellent gift as well.

These versatile vouchers let your loved ones explore the treasures of our historic downtown and choose something special for themselves.

Purchase them at mainstreetwestbranch.org/downtowndollars or visit the Main Street office.

I invite you to shop local on Small Business Saturday and invite your loved ones to do the same.

Beyond November 25th, let’s make supporting local businesses a year-round tradition. Our historic downtown is more than just a destination; it’s a living, breathing testament to the resilience of small towns and hardworking residents.

This Small Business Saturday, join me in unwrapping the magic of our community, one locally sourced gift at a time.



Jessi Simon is the executive director for Main Street West Branch. You may contact her at 319-643-7100 or mainstreetwestbranch@gmail.com.