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Main Street Matters: MSWB seeks vibrant downtown, lovable city
by Jessi Simon, MSWB Executive Director · Op-Ed · December 27, 2023


As the year draws to a close, I find myself reflecting on the vibrant spirit and potential of our beloved West Branch.
I am writing to you as a valued member of our community and a supporter of Main Street West Branch, a cornerstone organization dedicated to nurturing the heart and soul of our town.

Main Street West Branch envisions a future where West Branch thrives as a harmonious blend of the old and the new, evolving into a destination that attracts visitors far and wide while fostering hometown pride.

We dream of a vibrant downtown and unique offerings that make our town not just a place to visit, but a place to love and live in.

Our mission is to improve the social and economic well-being of our community and historic downtown by focusing on three key areas:

• Preserving and Sharing Our History and Unique Identity: We believe that understanding and cherishing our past is crucial to building our future.

• Attracting and Supporting Small Businesses: A thriving local economy is the backbone of our community, and we are committed to nurturing an environment where businesses can flourish.

• Engaging and Connecting the Community: We strive to create a sense of belonging and togetherness, making our town a welcoming place for all.

This year, we have made strides in each of these areas, but there is so much more we can do with your support. Your year-end donation will directly contribute to ongoing projects and new initiatives aimed at bringing our vision to life. It will help preserve the charm of West Branch while paving the way for innovative growth and development.

Here’s how you can make a difference:

• Donate Online: Visit our website at mainstreetwestbranch.org/invest to make a secure donation.

• Donate Via Venmo: Make your donation electronically to @mainstreetwb.

• Mail a Check: Make checks payable to Main Street West Branch and mail your contribution to PO Box 786, West Branch, IA 52358 or drop off at our office in the Rummells Center.

• Explore Other Ways to Give: Check out corporate sponsorship opportunities or contact us at 319-643-7100 for more information on how you can support our cause.

Your contribution, no matter the size, is a testament to your belief in our town and its potential. Remember, your donation is also tax-deductible.

As we look forward to 2024, let’s join hands in creating a West Branch that is not just a place on the map, but a destination of pride, history, and community spirit. Thank you for your continued support and belief in our mission.

Wishing you a warm and festive holiday season!



Jessi Simon is the executive director for Main Street West Branch. You may contact her at 319-643-7100 or mainstreetwestbranch@gmail.com.